We live in a visual age. The old advertising adage ‘a picture is worth a thousand words’ has never been more pertinent than it is today with our social media obsessed society where a silly selfie can circle the world faster than the Gulf Stream. Images evoking your book – its plot, message, characters and backdrop – can often get the message out better than any wordy blog post, worthy review or static webpage struggling up the Google rankings. Find a few good pictures spice them up with a snappy quote and add a buying link then share them on Facebook – your profile, your book page, group – wherever you want to get noticed. The images don’t have to be masterpieces but they do need to convey something interesting to whet the appetite. This is what Jack Scott is doing with his latest book, Turkey Street, and it works. Here are a few examples:
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