Here’s the trick. Just because a memoir can’t be a novel, it doesn’t mean it can’t be written as if it were. The greatest challenge is to give memoir a plot that readers will find convincing and engaging enough to make them turn the page.
There’s no doubt that a sparkling set of reviews is one of the most potent ways to market a book (or anything else for that matter). Conversely, bad reviews (or no reviews at all) are poison. So, how difficult is it to elicit those five gold stars everyone’s chasing?